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Author Topic: Marketing yourself on the web  (Read 3579 times)

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superpsycho

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Marketing yourself on the web
« on: 05/06-22:05 »

Marketing yourself on the web!

Marketing is about getting your product in front of as many potential customers as you can. A potential customer means someone interested and capable of buying whatever you’re offering. The only thing different about doing it on the web, is instead of physical shelves and shop windows, you have web sites. Instead of people walking by high traffic locations about town, now search engines provide the paths to bring the traffic. That means you have to get their attention first.

There is now two parts to that. Originally position on search engine lists was based on the type and strength of your site’s content plus the number of sites that linked to you. Search engines looked for specific indicators in content to determine the quality.
-   The words used.
-   How often a word is used.
-   The importance of words by how they were highlighted. (bold, header tags, underlined, in a link)
-   Links to other sites with the same content.
-   The rank of the sites linking to you and the similarity in their content.
-   Uniqueness of the content within its subject matter. Not duplicating other content.
-   How easy it is for search engines to identify the content by the ‘meta tag’ information supplied and how well it matched the actual content.

These are the things search engines used to determine page rank. 

Recently, thanks to Google, things have gotten even more difficult. Because Google was afraid of losing web dominance to social media sites, it put up its own social media network and forced the customers of its other services, to integrate into it. It also changed how its search engines determined page rank, saying you had to be ranked high by its social network users. Because Google is the biggest and most widely used search engine, the people behind many sites were forced to join Google’s social network to artificially maintain their Google rank. That’s why you see all the goggle + 1 tags on all sites today. Of course every social network now has there own tags as well.

With today’s focus on social networking, and not just a good website, it has become extremely difficult for a little site to gain attention or traffic. Big sites can leverage their manpower to blanket the social media world to get Google’s attention which drives traffic to their sites.

What the small sites, like blog sites of budding young authors, can do is join forces to use their individual social media sites, to push rank to a common location, that in turn points back to their individual sites. This allows its members to combine their social network strength, and link strengths, around a common location to build its importance, which in turn increases their sites importance, because it links to them.

By focusing on writing and similar content, books, book reviews, magazine links, movie reviews, etc; all with links to high ranking sites of similar content, defines the site content and potential importance. Next is to bring in members with common interests, ‘writing’, who want to build their presence on the web and the rank of their own sites.

Anytime you're published or have exposure on another site, you want to link to it across all the sites you can. It helps to provide a short description with each link, using many of the same keywords in the article. Don't repeat descriptions, search engines will ignore sites with duplicate content. With more links comes more attention. The more important the sites are that link to you, the more important you are. If you can, get friends who have social network sites to mark the page of the source article as one of interest or approval by their site.

Though google is pushing the social network aspect of things right now, you can't forget or ignore the basics of site content. Every market has a way of over coming stupidity. Google's efforts are skewing it's search results into niches and is subject to much more manipulation then ever before. I would expect this could come to a head a some point in the future, making it difficult for them to maintain their position in the market. They have a lot of momentum so it could be along time coming. Always cover your bases just in case.   


Feel free to ask questions and make comments.

Related threads:
Maximizing forums to market yourself
Maximizing social networking to your advantage
Ads on forums
Marketing via facebook
What are landing pages and why are they important
Creating an effective landing page(members only)
Creating buzz for your book or product(members only)
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MissRis

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Re: Marketing yourself on the web
« Reply #1 on: 06/07-20:12 »

This is great information!

I'm thinking more and more about self-publishing and this is great because I have no idea when it comes to the business/marketing sense.
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superpsycho

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Re: Marketing yourself on the web
« Reply #2 on: 06/07-20:28 »

This is great information!

I'm thinking more and more about self-publishing and this is great because I have no idea when it comes to the business/marketing sense.
Good, anytime you have questions, feel free to ask. If you see something that's not clear, let me know and I'll try to make it better.
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Aggie

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Re: Marketing yourself on the web
« Reply #3 on: 09/04-01:55 »

This stuff certainly is worth knowing if your going to self publish or want to try and build a presence on the web. Sounds like google's move, makes it real hard for the little guy.
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BellaHamilton

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Re: Marketing yourself on the web
« Reply #4 on: 05/04-11:21 »

Thank you for sharing such useful info!
I also think that web presence is a good idea in any case. Especially, the personal blog is the best choice for the author to promote his/her works or books. But it really takes a lot of time to build a good web resource. I think that the not bad way is to have social accounts and then promote your blog through them
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superpsycho

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Re: Marketing yourself on the web
« Reply #5 on: 05/04-17:20 »

Thank you for sharing such useful info!
I also think that web presence is a good idea in any case. Especially, the personal blog is the best choice for the author to promote his/her works or books. But it really takes a lot of time to build a good web resource. I think that the not bad way is to have social accounts and then promote your blog through them
Social media can drive a lot of traffic to websites but maintaining a presence on social media sites usually requires more time then an author can afford to give. If you've got a friend or family member you is always on social media anyway, it's better to have them do it for you. Of course it often requires you giving them some incentive for them to take promoting your work seriously.
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